3. Publishing

This is the third guide in the 4-part Getting Started with Scroll series.

Publish Options

Once your AI expert is tested, it's time to let others benefit from its insights.

Scroll offers several publish destinations

Publish Destination	Description
Web Chat	A polished web chat interface, with interactive citations and a chat history for each user. Can be public or restricted by email.
Slackbot	A bot that answers questions directly in Slack channels. Adds citations at the end of every reply.
Embedded	A widget you can add to any site so people can chat with the expert. Works as a popup or inline as an iframe.
Google Sheets	A plugin that helps you answer hundreds of questions in minutes. Ideal for RFPs and security and compliance questionnaires.

Other destinations in development:

Microsoft Teams
AI-Generated Wiki
API & MCP Server

If you want to beta test any of these, email hello@scroll.ai.

Publish your first Expert

For the Getting Started guide, we'll publish the expert as a Web Chat.

1. Choose the destination

2. Configure the destination

Driving usage

"If an AI expert is published but no one uses it, does it really exist?"

Many AI projects fail not because of poor insights, but because of poor adoption.

Changing habits is hard. Even with a powerful tool at their fingertips, people default to their old ways, like Slacking an architect or spending 30 minutes digging through old presentations.

To succeed with an AI project, you must be deliberate about driving usage. It takes effort, but over time your expert will reach "escape velocity," the point where usage becomes self-sustaining and the ROI becomes undeniable.

Here are our recommended approaches to encourage adoption.

🧑‍💻 Meet people where they work

Ideally, your AI expert should be integrated as tightly as possible into existing workflows so users don't have to switch contexts.

For example:

Slack: If you have a #competition Slack channel where people already ask questions about competitors, publish your AI expert as a Slackbot and assign it to this channel.
Documentation: If you have a documentation site (internal or external), place an "Ask anything..." button in a prominent place that opens the expert in a popup.
RFPs: Use the Google Sheets plugin so teams can answer questions in bulk right from within the questionnaire spreadsheet.

🔍 Make it findable

When people do want to use your expert, make it easy for them to find. Don't make them dig through old emails or search Slack histories.

Where to put your link:

📌 Project Tools: Pinned to projects in Jira, Monday, ClickUp or Salesforce.

👤 Bio: Linked directly in your email signature or social media bio.

🌐 Intranet: Featured on the employee portal or internal wiki.

🔖 Bookmark: Ask users to bookmark it immediately.

⭐ Optimize the user experience

A polished user experience is central for habit formation. With AI experts, pay attention to the following:

Clear presentation: Use a concise, descriptive name for the expert. Customize the description so users understand exactly what it can accomplish for them at a glance.
Query speed: Scroll optimizes query time (it is faster than any other agentic search AI). However, if you do experience considerable slowness, please let us know at hello@scroll.ai.
Answer quality: Make sure to test your expert periodically to ensure answers remain high-quality. Revise the sources in your knowledge base if the output needs improvement.